Today the world’s biggest bookseller is opening up shop as a lending library. That’s right, Amazon is getting into the book lending business, albeit on a very small scale. This is good for Kindle owners, and a sign that Amazon is going to go to the mat to ensure that it puts a Kindle in as many hands as possible.

The company is announcing the Kindle Owner’s Lending Library, which will feature thousands of books that Kindle owners with an Amazon Prime membership can download. This comes in addition to the Prime library of more than 13,000 movies and TV shows.